TikTok is a legitimate competitor to Facebook and Instagram as the most social powerfully networking platform. It has become the go-to destination for short-form mobile videos and has now successfully rewritten the rules of influencer marketing. Tik Tok has quickly solidified itself as a worthy alternative for your Facebook, Instagram, and Google marketing dollars and shows no signs of slowing down.
As a byte-sized version of YouTube, short videos on TikTok range anywhere from five to sixty seconds and are filled with humor, creativity, and plenty of room for product placement and brand shout outs. With 800 million active users worldwide, TikTok has become the social media platform of choice for adults of all ages (yes, there are even senior citizens on there). What’s better, their partnership with Shopify predicts the app’s potential for smart, direct advertising will only continue to improve.
Put simply: TikTok is now the fastest-growing social network in the world.
Though at the beginning it was the land of dancing GenZers, TikTok is now an entire universe full of unique content niches, communities, and audiences. People log onto TikTok to consume knowledge, entertainment, art, animal facts, and anything else you could imagine. Stay at home moms, fitness gurus, health food eaters, beauty influencers, and more are all shifting off Instagram and onto TikTok. Regardless of the platform’s obvious influence, you can’t underestimate TikTok’s reach. Right now is a pivotal moment in the social media marketing ecosystem. If you want to market toward one of TikTok’s many audiences, you must act immediately.
Understanding the TikTok Algorithm
TikTok now has over two billion downloads in the app store. The mechanism most critical to this overwhelming success is its laser-pointed algorithm.
The TikTok algorithm uses artificial intelligence to make video recommendations tailored to the user’s perceived interests and even personality traits. This personalized video feed begins the second the app opens, keeping users on the app for an absurd amount of time.
By leveraging the TikTok algorithm, we help you drive sales quickly by reaching your audience at the right time with the right content.
How We Help You Build a BulletProof TikTok Marketing Campaign
Devising and implementing your own TikTok ad campaign can be exhausting. Sure, hiring someone in house or handling your own TikTok ad efforts might sound like the smart choice, but it’s doomed for disaster.
TikTok moves at light speed with new trends and jokes emerging every day. Without a deep understanding of the algorithm and current trends, you risk a slow ascent to prominence, or worse, a total plateau.
Our growth marketing agency works overtime to guarantee a better presence, bigger profits, and faster results.
The TikTok Influencer Marketing Factory
One of the most exciting subsets of the TikTok marketing sphere is the unmatched opportunity for impactful influencer marketing.
As with all social media management, your success relies on your ability to not come across as overly sales-y on TikTok. If you pander to a youthful demographic, chances are you’re familiar with their signature disdain for traditional advertising.
Just like Instagram influencer marketing, the key to winning on TikTok is finding influencers whose followers are in your target market. Influencer marketing is considered the most effective form of TikTok advertising. You don’t risk the negative implications of ads and don’t have to stress out about building an audience on your own.
TikTok users have a great deal of trust and admiration for their favorite creators. If they see a well-loved creator using your product, they’ll be heavily influenced to purchase it themselves.
As one of Los Angeles’ leading influencer marketing agencies, True North Social has an expansive network of influencers ready to showcase your brand.
Why Partner With Our TikTok Marketing Agency?
At True North Social, we don’t make empty promises. We deliver results.
If you’re ready to harness the power of TikTok, allow us to craft a winning marketing campaign that highlights the best of your brand. With our unique insights and dedication to creating content that stands out, we’ll meet your target audience with content that compels them to explore your brand.
Our approach implements a blend of creative and technical insights that aren’t available to your competitors. Stand out from the crowd and capture and convert more leads with a reliable and trustworthy TikTok marketing agency in your corner.